Win from Within: Build Organizational Culture for Competitive Advantage Heskett James
Win from Within: Build Organizational Culture for Competitive Advantage Heskett James There is significant evidence that an effective organizational culture provides a major competitive edge--higher…
Specifikacia Win from Within: Build Organizational Culture for Competitive Advantage Heskett James
Win from Within: Build Organizational Culture for Competitive Advantage Heskett James
There is significant evidence that an effective organizational culture provides a major competitive edge--higher levels of employee and customer engagement and loyalty translate into higher growth and profits. They are discouraged by misguided beliefs that an executive's tenure and an organization's attention span are too short for meaningful transformation.James Heskett provides a roadmap for achievable and fast-paced culture change. Many business leaders know this, yet few are doing much to improve their organizations' cultures.
It provides a foundation on which changes in strategy can be based, and it's a competitive edge that can't easily be hacked or copied. He demonstrates that an effective culture supplies the trust that makes managing change of all kinds easier. Examining leading companies around the world, Heskett details how organizational culture makes employees more