Win from Within: Build Organizational Culture for Competitive Advantage Heskett James
There is significant evidence that an effective organizational culture provides a major competitive edge--higher levels of employee and customer engagement and loyalty translate into higher growth and…
Specifikacia Win from Within: Build Organizational Culture for Competitive Advantage Heskett James
There is significant evidence that an effective organizational culture provides a major competitive edge--higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to improve their organizations' cultures. They are discouraged by misguided beliefs that an executive's tenure and an organization's attention span are too short for meaningful transformation.James Heskett provides a roadmap for achievable and fast-paced culture change. He demonstrates that an effective culture supplies the trust that makes managing change of all kinds easier. It provides a foundation on which changes in strategy can be based, and it's a competitive edge that can't easily be hacked or copied. Examining leading companies around the world, Heskett details how organizational culture makes employees more