Emotion Marketing: The Hallmark Way of Winning Customers for Life Robinette Scott
Emotion Marketing: The Hallmark Way of Winning Customers for Life Robinette Scott To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it…
Specifikacia Emotion Marketing: The Hallmark Way of Winning Customers for Life Robinette Scott
Emotion Marketing: The Hallmark Way of Winning Customers for Life Robinette Scott
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion.
Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Emotion Marketing will reveal:How emotion works to cement customer loyaltyThe 3 Emotional E's--Equity, Experience, and EnergyScott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership,
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