Email Marketing Demystified: Build a Massive Mailing List, Write Copy That Converts and Generate More Sales Paulson Matthew Paperback

While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list.Inside the book, you'll learn how to:Build a massive mailing list using 15 different proven list building techniques.Write compelling copy that engages your readers and drives them to take action.Optimize every step of your email marketing funnel to skyrocket your According to the Direct Marketers Association, a business will earn an average of $43 in new revenue for every $1 invested in email marketing.