Economics of Attention
Economics of Attention If economics is about the allocation of resources, then what is the most precious resource in our new information economy? No, what we are short of is the attention to make…
Specifikacia Economics of Attention
Economics of Attention
If economics is about the allocation of resources, then what is the most precious resource in our new information economy? No, what we are short of is the attention to make sense of that information. Certainly not information, for we are drowning in it.
Lanham here traces our epochal move from an economy of things and objects to an economy of attention. With all the verve and erudition that have established his earlier books as classics, Richard A. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media.
In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. The new attention economy, therefore, will anoint a new set of moguls in the business world - not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts.
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