Digital Innovation and Entrepreneurship Whittington Dick University of York Paperback / softback
Digital Innovation and Entrepreneurship Whittington Dick University of York Paperback / softback The digital economy encompasses more than half the world, and in today's business market, those with a…
Specifikacia Digital Innovation and Entrepreneurship Whittington Dick University of York Paperback / softback
Digital Innovation and Entrepreneurship Whittington Dick University of York Paperback / softback
The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business.
Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure.