Corporate Entrepreneurship and Innovation
Corporate Entrepreneurship and Innovation Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate…
Specifikacia Corporate Entrepreneurship and Innovation
Corporate Entrepreneurship and Innovation
Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic.
Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value.It is no longer sufficient for The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts.