Destination Brands Morgan Nigel
Destination Brands Morgan Nigel Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and…
od 80 €
Výrobca
Taylor & Francis Ltd
Specifikacia Destination Brands Morgan Nigel
Destination Brands Morgan Nigel
Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.
Destination Brands Morgan Nigel patrí medzi produkty, ktoré ponúkajú vyvážený pomer kvality a ceny. V hornej časti stránky nájdeš hlavný prehľad, nižšie podrobné vlastnosti a technické parametre.