Demand-Side Sales 101 Moesta Bob
Demand-Side Sales 101 Moesta Bob For a lot of us, selling feels icky. It's really not our fault. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into…
Specifikacia Demand-Side Sales 101 Moesta Bob
Demand-Side Sales 101 Moesta Bob
For a lot of us, selling feels icky. It's really not our fault. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing.
In fact, with the right approach, sales can be an empowering experience for all.Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.Here's the truth: sales does not have to feel icky for you or your customers. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales.
Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only
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