Data Is Everybody's Business
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization--converting data into money--too narrowly: as merely…
Specifikacia Data Is Everybody's Business
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization--converting data into money--too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it's critical to have wide-ranging support for this pursuit. In Data Is Everybody's Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money--improving work with data, wrapping products with data, and selling information offerings--and explain when to pursue each and how to succeed.Key features of the book: - Grounded in twenty-eight years of
Data Is Everybody's Business
Data Science for Business
Big Data-Driven Business
Data Modeling for the Business
Trouble Is My Business
Trouble is My Business