Customer Relationship Management Galka Robert J.
Customer Relationship Management Galka Robert J. This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an…
Specifikacia Customer Relationship Management Galka Robert J.
Customer Relationship Management Galka Robert J.
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features:Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRMNew material on big data and the use of mobile technologyAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management