Capacity Management Practices and Customer Satisfaction
Firm`s capacity management practices has a substantial influence on customer satisfaction especially across industries engaged in merchandising businesses. The study also determined the relationship of capacity management practices and customer satisfaction of shopping centers in… Celý popis ↓
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Capacity Management Practices and Customer Satisfaction
Firm`s capacity management practices has a substantial influence on customer satisfaction especially across industries engaged in merchandising businesses. The study also determined the relationship of capacity management practices and customer satisfaction of shopping centers in the province of Sultan Kudarat using Pearson correlation. This study was conducted to measure the extent of capacity management practices considering workforce performance, tool capacity management and inventory management, additionally, the extent of customer satisfaction considering the factors customer compliments and customer expectations, with the used of survey results mean.
At the same time, 1000 customers strongly agreed that their compliments and expectations based on their shopping experience are achieved by the shopping centers. Among the 24 respondents obtained, the study revealed that workforce performance, tool capacity management and inventory management are often observed in the shopping centers. Meanwhile, the Pearson correlation revealed that capacity management practices have low positive relationship with customer satisfaction.
Parametre
- Výrobca
- LAP Lambert Academic Publishin
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