Customer-Centric Marketing - Cundari Aldo
Customer-Centric Marketing - Cundari Aldo The practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape…
Specifikacia Customer-Centric Marketing - Cundari Aldo
Customer-Centric Marketing - Cundari Aldo
The practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them.
Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable
Customer-Centric Marketing
Customer Service Marketing
People-Centric Skills
People-Centric Management
Human-Centric Workplace