Cross-Cultural Management: With Insights from Brain Science Nguyen-Phuong-Mai Mai
Cross-Cultural Management: With Insights from Brain Science Nguyen-Phuong-Mai Mai Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture…
Specifikacia Cross-Cultural Management: With Insights from Brain Science Nguyen-Phuong-Mai Mai
Cross-Cultural Management: With Insights from Brain Science Nguyen-Phuong-Mai Mai
Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It also discusses many other topics that are not typically found in the mainstream management textbooks such as diversity management, bias management, cross-cultural motivation strategies, and change management.While most literature in the field is dominated by the static paradigm, that is, culture is fixed, nation equates to culture, and values are binary, this book takes a different approach. It provides critical and in-depth information on globalization, global/glocal leadership, cross-cultural marketing, and cross-cultural negotiation.
It regards national values as a first-best-guess and balances it with an introduction of the dynamic