Creating Powerful Brands - Leslie de Chernatony
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory…
Specifikacia Creating Powerful Brands - Leslie de Chernatony
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. The definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.Bullets:Summarises the latest thinking and best practice in the domain of branding.All new real marketing campaigns show how branding theories are implemented in practice.Brought right up to date with a clear European and UK focu
Designing Brands
Living Brands
Powerful
Powerful
Multi Brands 13372
Managing Luxury Brands
Multi Brands 301
How Brands Grow
Powerful Women
Multi Brands 61092