Creating a Brand Identity: A Guide for Design- Catharine Slade-Brooking
Creating a Brand Identity: A Guide for Design- Catharine Slade-Brooking Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand…
Specifikacia Creating a Brand Identity: A Guide for Design- Catharine Slade-Brooking
Creating a Brand Identity: A Guide for Design- Catharine Slade-Brooking
Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.This bestselling book is ideal for students, professionals and agencies working in the fields of:Graphic DesignBrandingBrand ManagementAdvertisingMarketingCommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:Defining the audienceAnalysing competitorsCreating mood boardsNaming brandsLogo designClient presentationsRebrandingLaunching a new brand identityCase studies