Brand Addiction: Designing Identity for Fashion Stores Shaoqiang WangPevná vazba
Brand Addiction: Designing Identity for Fashion Stores Shaoqiang WangPevná vazba We use fashion as an outside expression of who we are on the inside. Good branding is storytelling - a consistent…
Specifikacia Brand Addiction: Designing Identity for Fashion Stores Shaoqiang WangPevná vazba
Brand Addiction: Designing Identity for Fashion Stores Shaoqiang WangPevná vazba
We use fashion as an outside expression of who we are on the inside. Good branding is storytelling - a consistent message, weaving meaning into every piece. This is why, more than in any other field, branding is essential to the fashion industry.
From the door sign to the label, these projects take into account every detail of decoration, from labels, to the trademark's colour. Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. All these components contribute to a brand's Identity and ignite consumers' passion for purchasing.