Commonsense Direct and Digital Marketing - Bird Drayton
Commonsense Direct and Digital Marketing - Bird Drayton Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely…
Specifikacia Commonsense Direct and Digital Marketing - Bird Drayton
Commonsense Direct and Digital Marketing - Bird Drayton
Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. The latest edition takes the book into new territory -- the field of digital marketing.
For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing
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