Choice Factory - 25 behavioural biases that influence what we buyPaperback

If you're in the business of influencing decisions, you need to understand what drives them. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. The Choice Factory is an essential read for anyone who wants to learn.

Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of The focus throughout is the marketing potential of knowing what makes us tick.