Change: How to Make Big Things Happen
Change: How to Make Big Things Happen How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.Most of what we…
Specifikacia Change: How to Make Big Things Happen
Change: How to Make Big Things Happen
How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The real story of social change is more complex. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same.When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is.
When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.Drawing on deep-yet-accessible