Branding Bud: The Commercialization of Cannabis Paleschuck David
Never before has a book been compiled on cannabis brands and the consumers they appeal to.Once an underground commodity, with legalization in more and more states and countries, cannabis is now…
Specifikacia Branding Bud: The Commercialization of Cannabis Paleschuck David
Never before has a book been compiled on cannabis brands and the consumers they appeal to.Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry.But what makes a cannabis brand successful? What techniques do companies use to brand and market their products? What segments have been established? In Branding Bud: The Commercialization of Cannabis, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and
Book of Branding
Definitive Book of Branding
Handbook of Cannabis
The Smart Branding Book
The Rise of David Levinsky