Branding Bud: The Commercialization of Cannabis Paleschuck David
Branding Bud: The Commercialization of Cannabis Paleschuck David Never before has a book been compiled on cannabis brands and the consumers they appeal to.Once an underground commodity, with…
Specifikacia Branding Bud: The Commercialization of Cannabis Paleschuck David
Branding Bud: The Commercialization of Cannabis Paleschuck David
Never before has a book been compiled on cannabis brands and the consumers they appeal to.Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry.But what makes a cannabis brand successful? The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027.
What segments have been established? What techniques do companies use to brand and market their products? In Branding Bud: The Commercialization of Cannabis, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and
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