Definitive Book of Branding
Definitive Book of Branding With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. The book walks the reader…
Specifikacia Definitive Book of Branding
Definitive Book of Branding
With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. The book walks the reader through the different ways in which brands drive the company's strategy, bring meaning to employees, instill passion in consumers, and maintain their appeal over time and across countries. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world.
It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.
Definitive Book of Branding
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