Brand Vandals Waddington Stephen
Brand Vandals Waddington Stephen Thanks to the rise of social media, what audiences think and say about organizations has never been more critical. The authors continue the story here with the brand…
Specifikacia Brand Vandals Waddington Stephen
Brand Vandals Waddington Stephen
Thanks to the rise of social media, what audiences think and say about organizations has never been more critical. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.
Brand vandals are forcing a level of dialogue that organizations, public and private, have never had to contemplate before. For the organization, engagement isn't an option, it's a necessity. Smart organisations are helping to define the future of modern brand communication by retooling their public relations and communications teams to truly get to grips with the challenge of engaging audiences in a 24/7 conversation that not only answers criticism, but positively rebuilds corporate reputation.
Is your organisation ready for the brand vandals?
Brand Vandals Waddington Stephen
Brand Anarchy Waddington Stephen
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