Bluffer's Guide to Public Relations - Instant Wit and Wisdom Hann KeithPaperback softback
Bluffer's Guide to Public Relations - Instant Wit and Wisdom Hann KeithPaperback softback Never again confuse leverage with loyalty, propagandism with publicity, and corporate social responsibility…
Specifikacia Bluffer's Guide to Public Relations - Instant Wit and Wisdom Hann KeithPaperback softback
Bluffer's Guide to Public Relations - Instant Wit and Wisdom Hann KeithPaperback softback
Never again confuse leverage with loyalty, propagandism with publicity, and corporate social responsibility with a lucrative account representing a murderous but hugely wealthy Central Asian dictator. Discover why there is a curious prevalence of attractive young women in PR consultancies in stark contrast to the curious prevalence of rheumy-eyed elderly men in in-house roles. Bask in the admiration of your fellow communications professionals as you pronounce confidently on what to do when horse meat is discovered in the client's 'basics' range of lasagne, or a fire breaks out in their fireproof goods factory, or a wildly politically incorrect utterance is made by a senior member of the board.
And if you learn one thing from this book, make sure it is the importance of always retaining an external consultancy to do most of the actual work and take 100% of the blame.DO SAY: "This
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