Advertising as a Creative Industry: Regime of Paradoxes Derda Izabela
Advertising as a Creative Industry: Regime of Paradoxes Derda Izabela At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. Author, media scholar and industry…
Specifikacia Advertising as a Creative Industry: Regime of Paradoxes Derda Izabela
Advertising as a Creative Industry: Regime of Paradoxes Derda Izabela
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. Author, media scholar and industry expert, Izabela Derda, offers insights into how the industry keep deconstructing its own creative processes and collaborative models as it attempts to stay relevant.Through extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector's struggle to adapt to new business models and to monetize creativity in today's media landscape, from re-engaging audiences through media more typical of arts and entertainment, to managing intricate cross-sectoral creative collaborations. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
From re-designing workplaces to satisfy the expectations