Public Relations as a Creative Industry Estanyol Elisenda
Public Relations as a Creative Industry Estanyol Elisenda This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the…
Specifikacia Public Relations as a Creative Industry Estanyol Elisenda
Public Relations as a Creative Industry Estanyol Elisenda
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. The ability to generate new ideas is a competitive advantage of organizations. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry.
Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction.This book will be a valuable resource for researchers and
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