Wood That Doesn't Look Like an Elephant
Wood That Doesn't Look Like an Elephant There was an old Indian craftsman who carved beautiful little elephants from unpromising blocks of timber. The book is organised by design categories such as…
Specifikacia Wood That Doesn't Look Like an Elephant
Wood That Doesn't Look Like an Elephant
There was an old Indian craftsman who carved beautiful little elephants from unpromising blocks of timber. The book is organised by design categories such as "promotional items" and "calendars" where renowned design writers, editors and practitioners judge projects by the agency, offering a global perspective on their work and ask the Asked how he did it, he simply replied: "I just cut away the wood that doesn't look like an elephant."The craftsman's seemingly simple tale has remained the doctrine of creative agency The Chase for 30 years; from strategic planning, to conceptual thinking, to the final crafting in which every mark has to justify its reason for being.To illustrate the breadth and diversity of their work, the book is structured into the categories found in design award annuals, but inverted so as to showcase the work of one agency over three decades.
Don\'t Look At Me Like That
I Like It Like That
Shooting an Elephant
Just Like That
Brave Like That
Girls Like That
Memory of an Elephant
That's not my elephant
Wanderings of an Elephant Hunter
When You Look Like Us