Win Bigly: Persuasion in a World Where Facts Dont Matter Adams ScottPaperback
Win Bigly: Persuasion in a World Where Facts Dont Matter Adams ScottPaperback "If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the…
Specifikacia Win Bigly: Persuasion in a World Where Facts Dont Matter Adams ScottPaperback
Win Bigly: Persuasion in a World Where Facts Dont Matter Adams ScottPaperback
"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. The mainstream media regarded Trump as a novelty and a sideshow. I'll fix that for you in this book."Adams was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog.
We're hardwired to respond to emotion, not reason. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision
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