White Papers for Dummies
A fast and easy way to write winning white papersWhether you're a marketing manager seeking to use whitepapers to promote your business, or a copywriter keen to break intothis well-paying field, White…
Specifikacia White Papers for Dummies
A fast and easy way to write winning white papersWhether you're a marketing manager seeking to use whitepapers to promote your business, or a copywriter keen to break intothis well-paying field, White Papers For Dummies gives you awealth of practical, hands-on advice from one of the world'sleading experts in the field.The fact-based documents known as white papers have been calledthe "king of content." No other B2B marketing piece cando more to generate leads, nurture prospects, and buildmindshare.Where white papers were once used only by technology firms, theyare becoming "must-have" items in the marketing toolkitfor almost any B2B firm. Practically every startup must produce awhite paper as part of its business planning.But writing effective white papers is a big challenge. Now youcan benefit from the experience of a white paper
White Papers for Dummies
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