When the Headline Is You Ansell Jeff
Proven strategies for managing all types of mediaencountersAward-winning journalist and Fortune 500 consultant Jeff Ansellprovides a how-to guide for leaders, executives, and otherprofessionals whose…
Specifikacia When the Headline Is You Ansell Jeff
Proven strategies for managing all types of mediaencountersAward-winning journalist and Fortune 500 consultant Jeff Ansellprovides a how-to guide for leaders, executives, and otherprofessionals whose high-visibility requires frequent contact withthe media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challengingquestions and delivering effective messages. In addition, hereveals lessons learned and pitfalls to avoid by referencing recentnews events from around the world. Valuable features include:A behind-the-scenes look at how news is madeComplete guidelines to creating compelling messagesSpecific messaging formulae for building trust when the news isbadStep-by-step strategies for managing hostile or relentlessquestionsInsider tips on how to identify and handle
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