When Digital Becomes Human Van Belleghem Steven
When Digital Becomes Human Van Belleghem Steven In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly…
Specifikacia When Digital Becomes Human Van Belleghem Steven
When Digital Becomes Human Van Belleghem Steven
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. He shows marketing managers, directors and commercial decision makers how to positively transform customers' digital experiences by adding a human touch. In a recent global market study, 73% of respondents stated that even when a company's digital channels work perfectly, they still want access to a real person.Steven Van Belleghem explores and explains the new digital relationships and offers a strategic guide to combining a business's two most important assets -- its people and its digital strengths.
He covers the latest issues in digital marketing and CRM including: omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, and
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