What Makes Your Brain Happy And Why You Should Do The Opposite DiSalvo DavidPaperback
What Makes Your Brain Happy And Why You Should Do The Opposite DiSalvo DavidPaperback Science writer David DiSalvo distills the latest research on how our brains work into easy-to-understand lessons…
Specifikacia What Makes Your Brain Happy And Why You Should Do The Opposite DiSalvo DavidPaperback
What Makes Your Brain Happy And Why You Should Do The Opposite DiSalvo DavidPaperback
Science writer David DiSalvo distills the latest research on how our brains work into easy-to-understand lessons that will give average readers insights into their habitual behavior.This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. And he interviews many of the top thinkers in psychology and neuroscience today. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which cloud our judgment and muddle our decision making.Science writer David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics.
Ultimately, he argues, the research does not serve up ready-made From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action.