Waiting for Your Cat to Bark? - Bryan Eisenberg, Jeffrey Eisenberg
Waiting for Your Cat to Bark? - Bryan Eisenberg, Jeffrey Eisenberg Good marketers know that customer-centered marketing is mandatory. What the customer perceives as relevant is the thing successful…
Specifikacia Waiting for Your Cat to Bark? - Bryan Eisenberg, Jeffrey Eisenberg
Waiting for Your Cat to Bark? - Bryan Eisenberg, Jeffrey Eisenberg
Good marketers know that customer-centered marketing is mandatory. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. However, we are not the customer.
Persuasion Architecture enables marketers to anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer be Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology.
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