Visual Merchandising and Display - Bundle Book + Studio Access CardMultiple copy pack
This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all…
Specifikacia Visual Merchandising and Display - Bundle Book + Studio Access CardMultiple copy pack
This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding have been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy.Contains six new case studies and extensively revised and updated imagesUpdated chapters on lighting, fixtures, and interactive media reflecting the latest technology and practicesExpanded sections on store planning