Visual Culture Howells RichardPaperback / softback
Visual Culture Howells RichardPaperback / softback This is a book about how to read visual images: from fine art to photography, film, television, and new media. But rather than simply providing set…
Specifikacia Visual Culture Howells RichardPaperback / softback
Visual Culture Howells RichardPaperback / softback
This is a book about how to read visual images: from fine art to photography, film, television, and new media. But rather than simply providing set meanings to individual images, Visual Culture teaches readers how to interpret visual texts with their own eyes.The first part of the book takes readers through differing theoretical approaches to visual analysis, and includes chapters on iconology, form, art history, ideology, semiotics and hermeneutics. It explores how meaning is communicated by the wide variety of texts that inhabit our increasingly visual world.
Howells and Negreiros draw together seemingly diverse approaches, while ultimately arguing for a polysemic approach to visual analysis. The second part shifts from a theoretical to a medium-based approach, connected by an underlying theme about the complex relationship between visual culture and reality.
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