Viagra Ad Venture
Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of… Celý popis ↓
Porovnanie cien Viagra Ad Venture
Popis Viagra Ad Venture
Viagra Ad Venture
Since the FDA approved Viagra in March 1998, the «little blue pill» has been prescribed to over twenty million men. In this critical discourse analysis, author Jay Baglia uses feminist and performance theory to uncover the meaning of Viagra and its relationship to performances of masculinity. The Viagra Ad Venture: Masculinity, Media, and the Performance of Sexual Health chronicles the story of Viagra as reported in our nation's news outlets and promoted by Pfizer Pharmaceutical's marketing materials.
This book fits well in a variety of classes including gender studies, media studies, research methods, feminist theory, human sexuality, and health communication. At stake are the ways in which we construct normalcy, particularly as it relates to health, sexuality, gender, and the body.
Parametre
- Výrobca
- Peter Lang Publishing Inc
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