Unlevel the Playing Field: The Biggest Mindshift in PPC History Vallaeys Frederick
Unlevel the Playing Field: The Biggest Mindshift in PPC History Vallaeys Frederick Today's digital marketers all compete for attention with the same ad engine automations. How can artificial…
Specifikacia Unlevel the Playing Field: The Biggest Mindshift in PPC History Vallaeys Frederick
Unlevel the Playing Field: The Biggest Mindshift in PPC History Vallaeys Frederick
Today's digital marketers all compete for attention with the same ad engine automations. How can artificial intelligence help you be better than the rest rather than simply fit in?Your answers lie in automation layering.In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. In this seemingly level playing field, how do you stand out?
This follow-up to Frederick's first book dives into three key areas of search marketing-bidding, targeting, and messaging-to illustrate how automation layering can take your campaigns to the next level of profitability.Whether you're an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with
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