Under Think It Pierno AdamPaperback
Under Think It Pierno AdamPaperback Strategy should be the beating heart of an ad agency or marketing team. Plus, people on the inside have been making it overly complicated for years. So much pumps…
Specifikacia Under Think It Pierno AdamPaperback
Under Think It Pierno AdamPaperback
Strategy should be the beating heart of an ad agency or marketing team. Plus, people on the inside have been making it overly complicated for years. So much pumps through the team that there's little time for training.
Adam Pierno mixes tried and true tools, real-world examples and compelling insights to make this text book something For those trying to break into strategy or improve at the craft, (and it is a craft) there's no way to learn - besides getting thrown in the fire or on piddly starter assignments.Finally, someone has put together a comprehensive set of tools for planners and strategists that won't bore you to sleep.