Unconscious Branding: How Neuroscience Can Empower and Inspire Marketing Van Praet DouglasPaperback
Unconscious Branding: How Neuroscience Can Empower and Inspire Marketing Van Praet DouglasPaperback For too long marketers have been asking the wrong question. They simply can't tell us because they…
Specifikacia Unconscious Branding: How Neuroscience Can Empower and Inspire Marketing Van Praet DouglasPaperback
Unconscious Branding: How Neuroscience Can Empower and Inspire Marketing Van Praet DouglasPaperback
For too long marketers have been asking the wrong question. They simply can't tell us because they don't really know. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do?
human strategies, not consumer strategies. Before marketers develop strategies, they need to recognize that consumers have strategies too . . . We need to go beyond asking why, and begin to ask how, behavior change occurs.
Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe--the human brain--into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising,