Twentieth-century Design Woodham Jonathan M. Director of the Design History Research Centre University of Brighton
Twentieth-century Design Woodham Jonathan M. Director of the Design History Research Centre University of Brighton The most famous designs of the twentieth century are not those in museums, but in…
Specifikacia Twentieth-century Design Woodham Jonathan M. Director of the Design History Research Centre University of Brighton
Twentieth-century Design Woodham Jonathan M. Director of the Design History Research Centre University of Brighton
The most famous designs of the twentieth century are not those in museums, but in the marketplace. One of the world's foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics.
Woodham sets the proliferation of everyday design against the writing of critics as diverse as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the "Americanization" of ideology and business methods, the rise of multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage.