Transnational Hallyu: The Globalization of Korean Digital and Popular Culture Jin Kyong Yoon Yong
Transnational Hallyu: The Globalization of Korean Digital and Popular Culture Jin Kyong Yoon Yong While the influence of Western, Anglophone popular culture has continued in the global cultural…
Specifikacia Transnational Hallyu: The Globalization of Korean Digital and Popular Culture Jin Kyong Yoon Yong
Transnational Hallyu: The Globalization of Korean Digital and Popular Culture Jin Kyong Yoon Yong
While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed and globally exported its various cultural products, such as television programs, pop music, video games and films. Given its empirical scope and theoretical contributions, this book will be highly appealing to any scholar or student interested in media globalization and contemporary Asia popular culture. The global circulation of Korean popular culture is known as the Korean wave, or Hallyu.
This book will be the first monograph to comprehensively and comparatively examine the translational flows of Hallyu through extensive field These chapters present the evolution of Hallyu as a transnational process and addresses two distinctive aspects of the recent Hallyu phenomenon - digital technology integration and global reach.