Translating Promotional and Advertising Texts
Translating Promotional and Advertising Texts The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text…
Specifikacia Translating Promotional and Advertising Texts
Translating Promotional and Advertising Texts
The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. Translating Promotional and Advertising Texts covers the key types of promotional texts, including personal, business-to-business, institutional, business-to-consumer, and advertising.With numerous examples from a wide variety of languages and media, taken from the author's own professional experience and observations, this volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting.
This second, updated edition offers entirely new sections on It also provides insight for research into promotional and advertising translation.
Promotional Items
Advertising and Promotion
Advertising and New Media
Advertising and Promotion ISE
Texts, Scribes and Transmission
Translating Humour
Advertising
Translating Emotion
Translating Anarchy