Transforming Nokia: The Power of Paranoid Optimism to Lead Through Colossal Change Siilasmaa RistoPevná vazba
The great Nokia turnaround--universal business lessons for leaders in any industryNokia once dominated the smartphone industry. It was to mobile phones was Kleenex is to facial tissues. Then iPhones…
Specifikacia Transforming Nokia: The Power of Paranoid Optimism to Lead Through Colossal Change Siilasmaa RistoPevná vazba
The great Nokia turnaround--universal business lessons for leaders in any industryNokia once dominated the smartphone industry. It was to mobile phones was Kleenex is to facial tissues. Then iPhones and Androids appeared out of nowhere and pushed Nokia off the cliff. In just four years, the company lost over 90 percent of its value. Revenues were in freefall; massive layoffs became common. Pundits predicted that bankruptcy wasn't a matter of if, it was a matter of when.Then something equally shocking occurred. In record time, Nokia bounced back. With a vengeance. Nokia reinvented itself and is now the second-biggest player in the $100 billion-dollar global wireless market.In Transforming Nokia, the man who orchestrated and led Nokia's comeback--Chairman of the Board Risto Siilasmaa--reveals the story of Nokia's fall and resurrection. He