TM: The Untold Stories Behind 29 Classic Logo... - Mark Sinclair
TM: The Untold Stories Behind 29 Classic Logo... - Mark Sinclair TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of…
Specifikacia TM: The Untold Stories Behind 29 Classic Logo... - Mark Sinclair
TM: The Untold Stories Behind 29 Classic Logo... - Mark Sinclair
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic, and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon, and the Michelin Man. The book takes 29 internationally recognized logos and explains their development, design, usage, and purpose.
Based upon comprehen