This Means This, This Means That
This Means This, This Means That Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the…
Specifikacia This Means This, This Means That
This Means This, This Means That
Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. This introductory book decodes that mystery using visual examples instead of abstract theory. Semiotic theory can, however, appear mysterious and impenetrable.
Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics, before leading into the book's 76 sections of key semiotic concepts. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking.
A fascinating read, this book provides practical examples of how meaning is made in contemporary culture.
This Means This, This Means That
This Means War
This Means Warp
This Means War
Branding that Means Business
This Equals That
This Being, That Becomes
This Blood that Burns Us
This Blood that Binds Us
This Blood that Binds Us
Been There. Done That. Try This!