Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy Yunker JohnPaperback
Succeed Globally. Passport Not Required.You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will…
Specifikacia Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy Yunker JohnPaperback
Succeed Globally. Passport Not Required.You don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:A process for creating world-ready products, websites, and softwareCultural insights into China, Russia, Germany, Brazil, India, and moreTips for localizing text, images, icons, and pictures for the worldNew rules of the translation economyIn the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers,