Think Like an Adman, Don't ACT Like One Snellenberg David
Think Like an Adman, Don't ACT Like One Snellenberg David Advertising is far more than a 30-second commercial on TV. You're advertising all day long. It's everything you do to lure people into…
Specifikacia Think Like an Adman, Don't ACT Like One Snellenberg David
Think Like an Adman, Don't ACT Like One Snellenberg David
Advertising is far more than a 30-second commercial on TV. You're advertising all day long. It's everything you do to lure people into different behaviors, into other perspectives, or different options.
Your NGO, political party or school. For yourself, your company or brand. Your neighbourhood, city or country.
In every conceivable way. By telling stories. Or twisting the facts.
By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them.
And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you). This book is for anyone who wants to learn how to seduce.
A loved one, a colleague, a client or, indeed, a large group of people. And, once you've read this book, you won't have to be an advertiser to do