Theory of the Gimmick: Aesthetic Judgment and Capitalist Form Ngai Sianne
Christian Gauss Award ShortlistWinner of the ASAP Book PrizeA Literary Hub Book of the Year "Makes the case that the gimmick...is of tremendous critical value...Lies somewhere between critical theory…
Specifikacia Theory of the Gimmick: Aesthetic Judgment and Capitalist Form Ngai Sianne
Christian Gauss Award ShortlistWinner of the ASAP Book PrizeA Literary Hub Book of the Year "Makes the case that the gimmick...is of tremendous critical value...Lies somewhere between critical theory and Sontag's best work." --Los Angeles Review of Books "Ngai exposes capitalism's tricks in her mind-blowing study of the time- and labor-saving devices we call gimmicks." --New Statesman "One of the most creative humanities scholars working today...My god, it's so good." --Literary Hub "Ngai is a keen analyst of overlooked or denigrated categories in art and life...Highly original." --4Columns "It is undeniable that part of what makes Ngai's analyses of aesthetic categories so appealing...is simply her capacity to speak about them brilliantly." --Bookforum "A page turner." --American
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The Book of Form and Emptiness