The Tipping Point How Little Things Can Make a Big Difference - M. Gladwell
The Tipping Point How Little Things Can Make a Big Difference - M. Gladwell The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking,…
Specifikacia The Tipping Point How Little Things Can Make a Big Difference - M. Gladwell
The Tipping Point How Little Things Can Make a Big Difference - M. Gladwell
The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life, writes Malcolm Gladwell, is to think of them as epidemics. Although anyone familiar with the theory of mimetics will recognise this concept, Gladwell´s The Tipping Point has quite a few interesting twists on the subject. Ideas and products and messages and behaviours spread just like viruses do.
But Revere wasn´t just the man with the biggest Rolodex in colonial Boston, he was also a Maven who gathered extensive information about the British. For example, Paul Revere was able to galvanise the forces of resistance so effectively in part because he was what Gladwell calls a Connector: he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. He knew what was going on and he knew exactly whom to tell.
The phenomenon continues to this day--think of how often you´ve received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
How Big Things Get Done