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The Story Is Everything: Mastering Creative Communication for Business

The Story Is Everything: Mastering Creative Communication for Business We all know that stories work. They attract investors, convince customers and make you and your business stand out in the a…

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LAURENCE KING PUB

Specifikacia The Story Is Everything: Mastering Creative Communication for Business


The Story Is Everything: Mastering Creative Communication for Business

We all know that stories work. They attract investors, convince customers and make you and your business stand out in the a world of boring presentations.This book explores the tips and techniques to transform you into a creative business storyteller. Great stories build rapport with clients and trust between colleagues.

You'll learn how the masters of influence--advertisers, psychologists, philosophers, film directors and novelists--appeal to our deepest emotions.From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and It teaches you the structure of stories and how to grab your audience's attention by targeting their feelings, actions and beliefs.

The Story Is Everything: Mastering Creative Communication for Business patrí medzi produkty, ktoré ponúkajú vyvážený pomer kvality a ceny. V hornej časti stránky nájdeš hlavný prehľad, nižšie podrobné vlastnosti a technické parametre.

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