The Social Entrepreneurs Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise MacMillan Ian C.Paperback

Available for the First Time: The Complete Social Entrepreneur's PlaybookCovers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads)Wharton professor Ian C. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. MacMillan and Dr.

Readers were invited to join The Social Entrepreneur's Advisory Group, and To test the market, they offered the first phase in their start-up method (step 1) as a free ebook.